Here’s a great data visualization on Big Data in retail industry. Also, a FT video on the subject:

Source: Monetate Marketing Infographics

Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.

These companies and the 25 others listed below understand the power of engagement. In order to find them, Nestivity (Twitter communities) asked InfiniGraph Co-founder Chase McMichael and Dr. Natalie Petouhoff to conduct the research, “The 30 day analysis is based on the InfiniGraph Engagement Analysis Platform, which compared the average number of re tweets (RT) per post from February 2nd to March 5th 2013, using proprietary algorithms for determining Twitter responses, content trend scores and clicks on links and other content,” McMichael told us.

But high engagement isn’t limited to the big companies.

Number 1 on the list @Notebook is owned by Branden Hampton of the Influential Media Group. Hampton serves as a sort of Zen master for brands that want high Twitter engagement. While most companies are struggling to create any sort of meaningful engagement on Twitter, Hampton has Twitter profiles that are outcompeting large brands with millions of customers. “Because we understand how to create engagement in our niche categories, we have a fitness page, that’s more engaged than Nike,” Hampton told me.

I have been quite intrigued by the intersection of neurosciences and management / leadership lately. It all started on the Organizations Change Practitioners community on LinkedIn.

No disrespect for the other groups I’ve joined, but it probably is the one I find the most inspiring amongst the groups I’ve joined. Luc Galoppin, Bill Braun and Jennifer Frahm are making a fantastic job moderating it. Jen twitted this article about Neuroscience and Change Management that got my attention. A link leading to another, I’ve ended up discovering theSCARF model by David Rock and this has opened my eyes to the topic. I have also been reading and viewing other related materials. This article comes as some sorts of wrap-up of this research work.

I have been discussing about Social Business Vs Social Status lately, looking for solutions. Well, Social Neurosciences may just prove to bring the required tools to address this.

If you are interested in bringing conscious awareness to otherwise non conscious processes, then read further (be warned it’s a long one) …

NeuroLeadership in action