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Author: Alan Hamilton Category: Posted: October 22, 2012 4070 views _ Comments

If you have been following my series, 10 Easy Steps to Social Business, so far then hopefully you’ve gained an understanding of:

  1. Embedding social techniques into your business processes with some examples (more to come).
  2. The need for customization of your social business solution.
  3. Things to think about when preparing a Social Business Governance Plan.

Many thanks for the kind feedback and comments I’ve received so far.  Steps 4 – 6 of the plan will be coming soon.  In the meantime let me keep you busy with my infographic which summarizes the first three steps:

Summary of the first three steps

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Author: Thierry de Baillon Category: Posted: October 19, 2012 5114 views _ Comments

Business Model Innovation as Wicked Problem

This post is the first of a two-parts article on innovation and social business co-written with Ralph-Christian Ohr (@ralph_ohr) and cross-posted from

We live in an age where emergent technologies continue to have massive effects on business and society. Rising complexity requires companies and economies to cope with increasingly interlocking systems. If we keep on considering systems in a traditional, isolated way, this would lead to a totally locked view of business. This new hyper-connected nature of information entails an unprecedented change in business and societal environments. One major consequence for companies is the imperative to learn to anticipate those changes as well as to successfully adapt to them, or being at risk of disappearing.

The business model is the new unit of design

The life time of business models is declining. Organizations are forced to reinvent themselves more and more frequently in order to survive and thrive. This implicates the creation and pursuit of new businesses while maintaining and improving existing businesses – sustainable success depends on a proper integration of evolutionary and revolutionary innovation.

A recent Arthur D. Little study has found...

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Author: Ross Dawson Category: Posted: October 19, 2012 804 views _ Comments

On October 25 in New York City I will run a workshop on Crowdsourcing for Marketing in Enterprise  Agencies as part of the global Crowdsourcing Week workshop series. The following day I will run a workshop that is highly complementary, on Crowdsourcing for Media and Content.

Following on from the broad-based first edition of Getting Results From Crowds, one of the most important topics I have been delving into is the application of crowdsourcing to marketing. The New York workshop will go into the topic in detail, including the primary applications, extensive case studies, industry perspectives, analysis of crowdsourced marketing platforms, approaches to building your own crowds, effective strategies for creative agencies to tap the rise of crowdsourcing, and more.

Just as the field of crowdsourcing is far broader than most people appreciate (with 22 categories in our Crowdsourcing Landscape), there are many ways in which crowdsourcing can be applied to marketing.

There are 7 major applications of crowdsourcing to marketing:

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Author: Harold Jarche Category: Posted: October 11, 2012 1513 views _ Comments

Do you work in an organization that is slow to adapt? Do you feel constrained by inept IT and HR policies? Are there deep impenetrable departmental silos within a non-collaborative culture? Is innovation and change painfully slow? If you answered yes to any of these, what can you really do from the inside?

Cartoon by Hugh Macleod @gapingvoid

Euan Semple writes about this in The blindingly, bloody, obvious: …  Read the article
Author: Alan Hamilton Category: Posted: October 09, 2012 4727 views _ Comments

I was lucky enough to attend the IBM Leadership Alliance conference last week in Boston.  This is an annual gathering of a large number of senior IBM execs, IBM Champions, key customers and a some hangers-on like me.  The entire event is covered by a non-disclosure agreement as the IBMers share their product plans and seek feedback on their plans from the audience.

One session stuck out particularly for me.  It was Sandy Carter‘s presentation on becoming a social business.  Although the precise content of her presentation is under NDA I am allowed to discuss the 10 steps to becoming a social business.  I will examine each of these in a forthcoming series of blog posts but wanted to... Read the article
Author: Elizabeth Lupfer Category: Posted: October 09, 2012 1094 views _ Comments

A couple of weeks ago, my face hurt. Really, really bad. So I went to the doctors office expecting to spend the first half hour of my visit filling out all of the obligatory paperwork. I was surprised to find, then, that gone where the paper forms and instead my data was collected and tracked electronically. My doctor and I spent more time interacting, addressing my problem and coming up with a solution. And as a result it was a much more enriching experience.

It struck me that if the medical industry, which has a history of being a system of records and paper files, can recognize the importance of enabling...  Read the article
Author: Esko Kilpi Category: Posted: October 05, 2012 1407 views _ Comments
The big move we are in the midst of is towards an economy that is more centered on information products than physical products. Examples of this are financial services, professional services, online game industry and software.
The second transformative change is global access to relatively cheap and relatively high quality communication networks
New communication technologies have always had a strong impact on industries and the logistics around production. But this time, with information products, the societal changes are even bigger than before. The Internet is the first communication environment that decentralizes the financial capital requirements of production. Much of the capital is not only distributed but also largely owned by the end users – the workers having their own smart devices.
The characteristics of the new economy are different from what we... Read the article
Author: Ross Dawson Category: Posted: October 05, 2012 1184 views _ Comments
In my presentation at the media launch of ANZ’s Banking on Australia program, I spoke about new ways of making payments using biometrics.
An article in today’s Australian Financial Review reports:
“Biometric security” involves using fingerprints, voice records or eye scans to access secure systems instead of number-based passwords, which are much easier to steal or hack.
Speaking at an ANZ event in Melbourne on Thursday, futurist Ross Dawson said the “post-cash world” was coming to advanced economies.
“It’s inevitable we move to biometrics, things that measure who we are to uniquely identify us to enable easy payments,” he said.
“The US Department of Energy, for example, is using our thought waves to identify people. To think of something is obviously a great way to be able to pay for things.” ... Read the article
Author: Thierry de Baillon Category: Posted: October 03, 2012 1146 views _ Comments

“Increasingly, strategic advantage for corporate institutions will hinge on privileged positions in relevant concentrations of high-value knowledge flows and the adoption of practices required to participate in and profit from these knowledge flows”.

By these words, John Hagel, John Seely Brown and Lang Davidson define in The Power of Pull what they call the second wave of the Big Shift. Their impressive concept and research have already been thoroughly and brilliantly commented. Social business, or whatever we call it, has the potential to drive us through the necessary changes to harness flows of knowledge and take fully advantage of human collaboration and creativity.

Are we stuck in a document-based view of the firm?

But to fulfill this promise, thus to trigger the third wave of...

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