Recently I've found myself reading a number of articles and blog posts decrying the untimely demise of the social business movement. So what do you think, has social for business run its course and now we should just move on, because there's "nothing to see here"? Have businesses given it a good go and, finding no value, are they abandoning their efforts? Okay, right up front here, let me say clearly, social for business is not only not dead, it's thriving and delivering lots of value to businesses! In fact, I believe that the changes associated with social business are absolutely critical for businesses in the information age if they want to attract and retain the best employees and partners and if they want to meet the expectations of their customers. In our last social business survey conducted Summer 2012, we found that 67% of North American businesses were already using some social tools for business, up from 42% the prior year. So if that's true, why all the doom and gloom predictions?
I think that there's still a general lack of understanding around what social business is and isn't. If you think it's just about implementing / using new technology your wrong, social business isn't a new marketing campaign on,.. Read the article