As part of London's Social Media Week
we put on an event calledSocial Business – The Patchwork Elephant Revisited
asking "What next for Social Business?". We were kindly sponsored by our friends here at CompareTheCloud.net
and we introduced the event and the speakers in an earlier post
. The idea was to get 8 different perspectives on where we are at, and where we go next, with using social and collaboration tools "inside" the business to add value and work more effectively. Why is the "Social" word seen with such suspicion by some executives in the C-suite? With the explosion of social media use in marketing or customer support reaching out of the organisation, why aren't more companies using it all over their organisations? We believe change is happening, but why aren't we further forward with "Social Business"?
A few weeks after our event, Chris Heuer did a guest post on Brian Solis' blog that moved in to the same territory we covered ... Read the article