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Category: Posted: November 08, 2013 0 comments

As explained in the book, The Social Employee: How Great Companies Make Social Media Work, there can be no mistaking that brands’ relationships to both their customers and employees are changing. In the digital bazaar, the authentic voice of the social employee can be a brand’s most powerful asset in forging long-term, dynamic relationships with customers and other important members of online communities.

So, how do you find your social employees? Employee engagement, their inclusion of their profession in social media, their commitment to the company, their ability to collaborate, their listening skills, their customer skills and their ability to influence change in the organization are all traits of a fantastic social employee. Here are seven distinct traits of a social employee: … Read the article
Category: Posted: February 27, 2013 0 comments

enteprise-mobile-secuirtyIn a post on ReadWriteEnterprise, guest author Vijay Dheap, Mobile Security Strategist at IBM, outlines how organizations can effectively implement a mobile risk management strategy. Below is an excerpt of the post, but for the full version please read: The Mobile Enterprise: 4 Steps To Keeping It Secure [Infographic]

Security is a balancing act, especially when it comes to emerging technologies that promise to unlock massive business potential. Each new wave of change requires an enterprise to adapt its security posture, or risk being left behind – or exposed to unmanaged risk.

Mobile is no different.

Given the dynamic nature of the mobile market (see mobile stats in the infographic below), it can be difficult for an enterprise to define a mobile risk management strategy. Organizational inertia alone can lead to...  Read the article
Category: Posted: October 09, 2012 0 comments

A couple of weeks ago, my face hurt. Really, really bad. So I went to the doctors office expecting to spend the first half hour of my visit filling out all of the obligatory paperwork. I was surprised to find, then, that gone where the paper forms and instead my data was collected and tracked electronically. My doctor and I spent more time interacting, addressing my problem and coming up with a solution. And as a result it was a much more enriching experience.

It struck me that if the medical industry, which has a history of being a system of records and paper files, can recognize the importance of enabling...  Read the article
Category: Posted: July 22, 2012 0 comments
With the evolution and growing attention to employee engagement one thing has become very clear. Employee engagement comes in many shades, different definitions. It’s a concept that outwardly has a very simple meaning, but we know underneath, there are multiple layers, multiple shades that add to its complexity. Its meaning and how you define it can vary depending on your role, your organization, your individual satisfaction and even personal happiness. The levels of interest vary: there are those who don’t understand its value and won’t take part at all, those who play more of the voyeur, watching as it  happens, and then there are  those who are eager participants, actively driving and leading engagement efforts. We also know that how organizations define and promote employee engagement has evolved over time and has varying shades of...  Read the article
Category: Posted: May 18, 2012 0 comments

Again, I admit… I love me some Awareness Inc. And they’ve recently put together a white paper and infographic on leveraging social influence for marketers. Please note: I do not receive incentive from Awareness Inc. for posting content or whitepapers that is produced by them. Nor have they asked me to post on their behalf. I simply believe in what they do.

As a marketer, your ultimate objective is to influence your audience to believe certain things, to behave in certain ways and ultimately to consume or buy your products and services. Sure, your performance may be judged by a very specific set of metrics, but at the end of the day your objective is to influence your audience.

Influence has many facets: It encompasses perceived status, reputation, authority and rank. It is the single most effective and...    Read the article
Category: Posted: May 05, 2012 0 comments

IBM’s goal is to promote the vision of social business by embedding it into the digital activities and everyday thinking of employees. The challenge is to inspire already technically savvy and digitally motivated employees to become ‘digital citizens’, enthuse them about the value social media can add and motivate them to start exploring the online world.

With this objective in mind, IBM BeNeLux enlisted the aid of global marketing agency, Ketchum Pleon, to help them transition from not just doing social media, but to transform  their daily business through social technologies. A pool of best technical minds and leading innovators – who believe in building a smarter planet – decided to move IBM and its clients well beyond social media into a new era of collaboration they call Social ... Read the article
Category: Posted: March 28, 2012 0 comments

Social HR and the Employee LifecycleWhen I present social business as my passion, I’m often amused by the fact that the average listener assumes I’m talking about Yammer, Facebook or Sharepoint. I suppose I can see, from their perspective, why they think social platforms equates to being a social business.

It’s easy to become distracted by shiny, new tools and platforms, but these are just delivery channels. As I’ve learned, and I’m sure as you have as well (if you’re reading this post), being a social business is so much more than just the tools or delivery channels. Rather, if you’re truly looking to use social tools to transform your organization, then your purpose should be based on human ingredients: employees.

Social within a business may have began with Marketing and IT, but we’ve reached a point where it’s clear that Human Resources is the GLUE in creating social programs that are not only relevant and adoptable to employees, but ones that transform your organization and its culture.

I emphatically believe that a social workplace considers employee behavior in order to create a truly collaborative and  integrated... Read the article
Category: Posted: March 21, 2012 0 comments

I’m not going deny it… I’m quite fond of the folks at Awareness Inc. Not just because they afforded me the awesome opportunity of personally visiting and meeting the folks running the  Super Bowl Social Media Command Center, but because they also put together some phenomenal reports (see theState of Social Media Marketing).

In their most recent whitepaper, they explore something nearer and dearer to my own passion: engagement.

“Engagement” is a hot word these days but what does it really mean? Why is it important? How do you drive it? How do choices such as the day and time of a post affect interaction with content, engagement and loyalty? This paper explor...  Read the article
Category: Posted: March 14, 2012 0 comments

Source: Is Your Job Killing You, OnlineUniversity.net

The productivity of the average worker has skyrocketed thanks to technology, but it comes at the price of a sedentary lifestyle. And mounting research suggests that sitting at your desk for eight hours a day can have a dramatic impact on your health.

The past 40 years have seen a lot of changes to the American lifestyle, including the way we work. People are sitting more, getting less exercise, engaging with computers on a daily basis, and finding new ways to get stressed out. So how has this shift in the way we work affected Americans?

Enter the desk and the fact that less than 20% of all jobs require physical activity. We are quickly becoming a workforce where our fingers get more exercise than any other part of...  Read the article
Category: Posted: February 22, 2012 0 comments

Original source: The Sad State of Social Media Privacy [Infographic], MDG Advertising

The relationship between social media and privacy has long been a controversial one, but with recent privacy breaches, ever-changing privacy settings and an overall increase in the things we share in social media, there is now renewed attention to the troublesome topic. To shed some light on where consumers stand on social media privacy issues, MDG Advertising created an enlightening infographic that shows consumers’ levels of trust, feelings of control, and attitudes toward online privacy and protection. It also offers insight on what consumers ultimately want in terms of social media and privacy. With consumers becoming more and more concerned about protecting their privacy in the social media era, social networks must make privacy a priority in order to keep consumers as fans and followers. ...  Read the article