IBM’s goal is to promote the vision of social business by embedding it into the digital activities and everyday thinking of employees. The challenge is to inspire already technically savvy and digitally motivated employees to become ‘digital citizens’, enthuse them about the value social media can add and motivate them to start exploring the online world.

With this objective in mind, IBM BeNeLux enlisted the aid of global marketing agency, Ketchum Pleon, to help them transition from not just doing social media, but to transform  their daily business through social technologies. A pool of best technical minds and leading innovators – who believe in building a smarter planet – decided to move IBM and its clients well beyond social media into a new era of collaboration they call Social ... Read the article

When I present social business as my passion, I’m often amused by the fact that the average listener assumes I’m talking about Yammer, Facebook or Sharepoint. I suppose I can see, from their perspective, why they think social platforms equates to being a social business.

It’s easy to become distracted by shiny, new tools and platforms, but these are just delivery channels. As I’ve learned, and I’m sure as you have as well (if you’re reading this post), being a social business is so much more than just the tools or delivery channels. Rather, if you’re truly looking to use social tools to transform your organization, then your purpose should be based on human ingredients: employees.

Social within a business may have began with Marketing and IT, but we’ve reached a point where it’s clear that Human Resources is the GLUE in creating social programs that are not only relevant and adoptable to employees, but ones that transform your organization and its culture.

I emphatically believe that a social workplace considers employee behavior in order to create a truly collaborative and  integrated... Read the article

I’m not going deny it… I’m quite fond of the folks at Awareness Inc. Not just because they afforded me the awesome opportunity of personally visiting and meeting the folks running the  Super Bowl Social Media Command Center, but because they also put together some phenomenal reports (see theState of Social Media Marketing).

In their most recent whitepaper, they explore something nearer and dearer to my own passion: engagement.

“Engagement” is a hot word these days but what does it really mean? Why is it important? How do you drive it? How do choices such as the day and time of a post affect interaction with content, engagement and loyalty? This paper explor...  Read the article

Source: Is Your Job Killing You, OnlineUniversity.net

The productivity of the average worker has skyrocketed thanks to technology, but it comes at the price of a sedentary lifestyle. And mounting research suggests that sitting at your desk for eight hours a day can have a dramatic impact on your health.

The past 40 years have seen a lot of changes to the American lifestyle, including the way we work. People are sitting more, getting less exercise, engaging with computers on a daily basis, and finding new ways to get stressed out. So how has this shift in the way we work affected Americans?

Enter the desk and the fact that less than 20% of all jobs require physical activity. We are quickly becoming a workforce where our fingers get more exercise than any other part of...  Read the article

Original source: The Sad State of Social Media Privacy [Infographic], MDG Advertising

The relationship between social media and privacy has long been a controversial one, but with recent privacy breaches, ever-changing privacy settings and an overall increase in the things we share in social media, there is now renewed attention to the troublesome topic. To shed some light on where consumers stand on social media privacy issues, MDG Advertising created an enlightening infographic that shows consumers’ levels of trust, feelings of control, and attitudes toward online privacy and protection. It also offers insight on what consumers ultimately want in terms of social media and privacy. With consumers becoming more and more concerned about protecting their privacy in the social media era, social networks must make privacy a priority in order to keep consumers as fans and followers. ...  Read the article

An in-depth look into the Super Bowl’s first ever social media command center, the folks who ran it, and how the convergence of technology and people created the ultimate online Super Bowl experience.

You would think that, the day before the biggest... Read the article

Without a doubt, the adoption of using social technologies inside the organization is rampant. So many companies are hearing the loud beat of the “employee engagement” drum, but the task of effectively assessing your needs, implementing technologies correctly, and measuring for success and sustainability is a daunting project. So, it’s okay to slow down, take a deep breath and work from a well-crafted roadmap. Few things make employees more cynical than a social media platform that no one uses. And if your company quickly deployed a ["insert social tool here"] only to find that it fell flat because no one saw the value in... Read the article

Welcome to our Who’s Who list of companies that specialize in Social HR technology.

The list below has been collected from a couple of online sources as well as from our own research. The companies are listed in alphabetical order, but sortable by product solution. If you feel a company has been listed incorrectly or if you are a representative of the company and wish to modify your information, please contact us.

Solution categories:

• Employee Engagement – Employee surveys, opinions
• e-Learning – Learning management, talent development
• HCM Solution – Human capital management system... 

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Wondering how other organizations are faring with the social transformation of their corporate Intranets? The Go To” report for companies interested in knowing what other companies are doing has just been released by Prescient Digital Media.

The Social Intranet Study December 2011 examines social media use on corporate intranets and the magnitude, use, and popularity of social media by employees and executives. The study findings and analysis are based on  the survey conducted between late May and early June 2011 by Toby Ward, Prescient Digital Media, in association with...

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Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012

From Awareness, Inc
Creators of the Social Marketing Hub

The definitive social marketing industry report.

In December 2011 Awareness surveyed over 320 marketers from a wide variety of industries and levels of social marketing experience. This report brings to you those insights and benchmarks to solidify your social marketing strategy, grow your... Read the article