About the author >

Category: Posted: September 28, 2012 0 comments

(Originally posted on Enterprise Strategies: http://enterprisestrategies.com/2012/09/26/improving-organizational-communications/)

To help social business emerge from hype to mainstream adoption, it is important to demystify how social business improves people’s jobs. One area that social business can benefit across a wide range of areas inside of companies is the Communications Plan. Today, communications plans have wide application across many areas of business:

  • Projects
  • Programs
  • Change Management
  • Marketing
  • Organizational Change (re-orgs)
  • Crisis Communications
  • Product releases

What is a communications plan?

According to Hieran Publishing a communications plan contains the...

Read the article
Category: none Posted: July 04, 2012 0 comments

Over the past 4 years, I’ve seen some incredible successes implementing social business solutions both personally and from my peers. As I look for my next opportunity to drive social business inside of organizations, I wanted to build and share a list of principles that I believe are critical for the success of any social business strategy.

  • Focus on other’s success, not your own - This isn’t about you. Your key objective should be to make the people who can benefit from social successful. You can do this by offering possible solutions to their business challenges without being preachy. Establish a good reputation inside the company as a person who will help you be successful. One way to facilitate this would be to share your goals & objectives publicly so that others can see what your motivations are. (see:  http://greg2dot0.com/2012/06/21/transparent_goals/)
  • People will act in self-interest - Despite what may be good for the company, people have repeatedly shown that they will do things that are in their own best interest, even if it negatively impacts others (or the company). This is mainly due to “uninternalized externalities” (Meaning we don’t feel the pain that our actions cause others.) This is usually because we...
Read the article
Category: Posted: June 05, 2012 0 comments
During my last post Improving collaboration, breaking down silos, and innovating better. What does that all mean?, I shared what “improving collaboration” probably means to most people in the context of making business better. Today, I’m going to delve into the world of silos. What are they, what does it mean when someone tells you they want to “Break down silos” and finally how to challenge the person to understand what they really mean when referencing this jargon.
What is a silo?

According to dictionary.com, a silo is “a structure, typically cylindrical, in which fodder or forage is kept”. In the business context, a silo generally represents a wall or boundary put up by an organization to keep them focused on accomplishing their goals and keeping outsiders from interfering with progress. Sometimes these are also called “stovepipes”. Some might even go on to add that it’s an organizational construct designed to protect and serve the hierarchy. The bottom line is that silos are a method for ensuring focus around specific business deliverables. ... Read the article
Category: Posted: May 26, 2012 0 comments
I’ve been in the Enterprise 2.0/Social Business space for almost 5 years now, and have been both on the customer and vendor side of the table. What most people are guilty of, is really not knowing what the heck they want to do. I was guilty of it too. I thought Improving Collaboration and Breaking down silos were great business problems to solve. It was until recently that I started focusing around the business value of Enterprise Social that it hit me. Most people talk in jargon and have very little insight into what the underlying business problems are that they are trying to solve. Don’t get me wrong, they know their business problems, but in most cases haven’t connected the dots between problem and solution. Why? Because it takes a lot of analysis and thought to develop that understanding and most of us lack the time to do it. ... Read the article
Category: Posted: May 09, 2012 0 comments

Even though there is a growing amount of information on the web on enterprise social computing a concise guide for executives is needed to outline the benefits and challenges of deploying it to your business.

Read the article
Category: Posted: February 28, 2012 0 comments

I’m sure you all know one. That person that’s always trying to poke holes in your work, the one that never seems to be satisfied, the one that you get frustrated with because it seems like things are never good enough to escape their critique. Well, believe it or not, this person is a very important role inside of your company and more importantly inside your social networks to avoid a phenomenon called “Groupthink”.  Groupthink is a mode that a group of people gets into when they desire harmony in decision making without a realistic appraisal of alternatives and where there is a desire to minimize conflict.

Sure, we all want harmony in decision making, that makes our...

Read the article
Category: Posted: January 06, 2012 0 comments

Originally posted on the Yammer Blog, I wanted to share here for people that might not follow that blog.

In traditional enterprise change initiatives, you tend to start with a defined set business requirements to address a given problem or opportunity. Socially-driven enterprise change, however, is different because parts of the organization are already changing prior to full articulation of a problem or solution. Companies find their employees using social technologies without any formal support within the organization. People are finding value, but may not be focused on quantifying that value into a business case that can be used to support the effort.

Once a company finds itself in the midst of …   Read the article
Category: Posted: January 03, 2012 0 comments

It’s the time of year once again to reflect and predict. It’s sort of like being the weatherman; you don’t get a lot of credit for getting it right, nor do you get a lot of disdain if you get it wrong. So, have fun with my predictions and make sure to bring your umbrella, just in case.

1. We still won’t agree what to call it

This debate really started in 2010, but has continued to a point where people have stopped debating it and just call it different things. Enterprise 2.0, Social Business, Enterprise Social, Social Media for...

Read the article
Category: Posted: November 09, 2011 0 comments

One of the questions I get asked a lot is, “Are you worried about Google+ as a competitor in the Enterprise Social Networking Space?”. At first, I thought the answer was simple, but I wanted to really get my thoughts together on this and share them with everyone.

My previous post about Why Google+ is a -1 for me covers part of my reasoning. It seems that in order to have any enterprise penetration that Identity and Access Management is a key component that is missing today. You have to assume at some point Google will figure out how to integrate Google+ into it’s Google Apps suite. This will no doubt make Google+ available to many small companies who figure it’s “good enough”. But, there’s a more fundamental issue that really makes Google+ a bad fit for companies.

As many have argued, Google+ seems to have its sights on Facebook. We are already seeing the battle of the titans in... 

Read the article
Category: Posted: September 17, 2011 0 comments

At the last Enteprise 2.0 conference there was a lot of discussion around culture and organization. One workshopy talked aboutOrganization: Next led by Mike GottaDaniel Rasmus and Sarah Roberts where we discussed the challenges of today’s organization (mostly HR and Change Management) This really got me thinking about fundamental problems in today’s organization. Then, I started to ask myself, Is it time to blow up a company’s organization structure and start over? The reality is, probably yes, the practicality of it would say no, finally I started to look at what IS possible and came to the conclusion. Let’s re-brand the Marketing Department.

I started to fundamentally look at what marketing is and feel that the word alone usually makes the hair on the back of people’s neck stand up.

According to Wikipedia: Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.[1] It generates the strategy that underlies sales techniques, business communication, and business developments.[1] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves

Many people feel that Marketing is more interested in talking to us instead of engaging in conversation with us.

After talking to a few people about this in Boston, there are...

Read the article