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Category: Posted: November 07, 2013 0 comments

Back in mid 1990s, when I was a Ph.D. student,  one of the professors asked me what my career goal was and I said: “To help clients serve their customers better through use of Information Technology and Analytics“.

After completing my Ph.D. in November of 1998, when the IT revolution in Enterprise Solutions was about to take off and large and medium companies had started investing in ERP or CRM systems in a major way, I thought it was just a matter of time before Predictive Analytics goes main stream.

Back then, Siebel ’98 and Vantive were the ‘hottest‘ new tools in the market and Dot Com boom was on its way. I expected that in a year or two (or may be three), predictive analytics would become part and partial of all enterprise information systems and use of statistical techniques such as Regression Analysis, Factor Analysis and Multi-Dimensional Scaling would be common while analyzing and reporting information collected using ERP or CRM systems.

Looking back, I think I was over optimistic as this did not...

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Category: Posted: April 26, 2013 0 comments

Here’s a great data visualization on Big Data in retail industry. Also, a FT video on the subject:

The Retailer’s Guide to Big Data

Source: Monetate Marketing Infographics

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Category: Posted: July 23, 2012 0 comments
In response to my previous post titled Big Data: The Coming Sensor Data Driven Productivity Revolution, some one asked me if I had few good case studies that highlight effective use of Big Data. I would like to share following four excellent Big Data case studies that shows how large corporations have started leveraging Big Data for driving productivity and increasing ROI:
TXU Energy – Smart Electric Meters:
In my blog quoted above, I indicated that “Because of smart meters, electricity providers can read the meter once every 15 minutes rather than once a month. This not only eliminates the need to send some one for meter reading, but as the meter is read once every fifteen minutes, electricity can be priced differently for peak and...
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Category: Posted: February 15, 2012 0 comments

Just mention the words “Big Data” to any technology entrepreneur or investor and observe how his/her face lights up with excitement. Given the perceived opportunity in Big Data, tech entrepreneurs and investors want to capitalize on it by starting /investing in a Big Data Management, Mining and Analytics business. Is this perceived opportunity in Big Data for real or is it a bubble that will burst soon?

I think the perceived opportunity in Big Data is real and is here to stay as Big Data Mining/Analytics will fundamentally change the way business is done not only online but also offline. Here’s why: Big Data is a key enabler for Social Business and without Big Data Mining/Analytics, a large or medium sized company can neither make sense of all the user generated content online nor can collaborate with  customers, suppliers and partners effectively on Social Media channels. And both of these activities, namely... Read the article
Category: Posted: February 02, 2012 0 comments

Big Data Analytics is a hot topic of discussion these days. But many feel that it is more of a “hype” and less of substance. In my opinion, Big Data Analytics is the real deal and if used correctly, can deliver great business results at a fraction of cost compared to other alternatives.

Here’s a simple yet very effective example of using analytics for understanding consumer attitudes towards airlines in real time. In this study, Jeffrey Breen has used the R programming language to analyze consumer sentiments about major U.S. airlines expressed on Twitter. For more on the methodology and results, see... Read the article
Category: Posted: January 09, 2012 0 comments

Big Data Analytics is making big headlines these days. Just check out a few from recent past:

So what is Big Data and why it is in the news so much these days?... Read the article
Category: Posted: December 29, 2011 0 comments

As 2011 comes to an end and as we look forward to celebrating New Year 2012, one thing that strikes most looking back is the massive increase in ownership and usage of Smartphones and Tablet computers.

Just consider following headlines in the last few days:

“On Christmas day alone, a total of 6.8 million iOS and Android devices got activated around the world, a 353% increase from Christmas 2010″ (for more, see this link)

 

“Consumers have spent a record $35 billion online shopping ... Read the article
Category: Posted: December 23, 2011 0 comments

Time flies! Here we are just a day before Christmas and looking back at 2011, I cannot help but wonder at the amazing speed with which the year flew by! 2011 will be remembered for the effective role Social Media played in activist movements across the globe.

Looking at the future, one can see dark clouds on economic horizon given the debt and deficit crisis in Europe and North America. Consumer spending, which has driven economic growth for past several decades given easy availability of inexpensive credit, is drying up as consumers are reluctant to spend given the economic and political uncertainty. As a result, economic growth is almost 0% if not negative and with rising inflation, there is... Read the article
Category: Posted: October 26, 2011 0 comments

In the industrial age, companies mass produced goods and promoted their products and services through mass media in order to sell them. Customers had little involvement in product creation (other than occasional feedback they provided through marketing research). And if customers had any problem, they contacted a support agent via mail or telephone.

Social media have radically changed this equation between companies and their customers by empowering customers like never before. Customers can discuss about products on social media channels and companies have no control over what customers are saying about their brands.

But instead of engaging customers on social media, most companies still rely on marketing the old fashioned way – a vestige from the... Read the article
Category: Posted: October 14, 2011 0 comments

Marketing is never a zero sum game. Companies don’t have to lose for customers to win and customers don’t have to lose for companies to win. In fact, marketing is the art and science of finding a win-win approach to business transactions in which both the company and customers win.

Social Media can play a major role in finding this “win-win” equation between companies and customers, by helping companies better understand their customers’ needs (not wants or desires) and customers can better collaborate...
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