According to Forrester, 57% of enterprises are making some investment in enterprise social in 2011.
The rise of social business (within both consumer and enterprise segments) was front and center at Dreamforce 2011. At this year's conference, Salesforce CEO Mark Benihoff set the stage for his drive to become the leading social enterprise player. As Mark said at Dreamforce, “It’s a social revolution...and it’s about enterprise." Unlike many of the industry's niche players Yammer, Socialcast (which was bought by VMWare), MangoSpring, and SocialText to name but a few, Salesforce has vertically integrated its social tools, namely Chatter, into the salesforce automation workflow.
Simply put, no organization can become a social business unless... Read the article