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Category: Posted: May 16, 2012 0 comments

(I originally published this post on UXmag.com)

Over the past few years there’s been a lot of discussion around whether an experience can be designed. But it seems like everyone’s just getting hung up on semantics; an experience can be designed, but the user will always have the opportunity to experience it in a unique way. The reason every experience has the potential to be unique to the user is, in part, because cognition is unique to each user.

Cognition is about knowledge and understanding, so there’s a ton of psychological principles that fall under the umbrella of cognition. I’ll focus on two principles that, once understood, will elevate a UX practitioner’s designs to a whole new level. ...

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Category: Posted: October 12, 2011 0 comments

Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I’m not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry.


Let’s assume the constantly connected car is already here. I think there can be 4G syncing for the short-term, and think wireless ...

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Category: Posted: September 25, 2011 0 comments

The days of social media marketing campaigns are numbered. The future lies in radical social design; the ability to socially-enable the things we do everyday. I’m not suggesting we share EVERYTHING we do, but share valuable things we don’t even realize are valuable yet.


Establish A Presence


Even @chrisbrogan once had no followers. As hard as it is ...

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Category: Posted: September 18, 2011 0 comments

Brands have been focusing of integrated experiences and integrated marketing for the past decade or two; recently social media integration has pushed marketers to try new things, like transmedia storytelling.

Now, Bloom’s Taxonomy was first proposed in 1956 by a committee of smart people, chaired by Benjamin Bloom. The first domain that was described in first publication is the cognitive domain.

The following classification system first appeared in The Taxonomy of Educational Objectives: Handbook I: Cognitive Domain.  Here, I describe how the classification system can be applied to integrated experiences....

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Category: Posted: September 14, 2011 0 comments

Social networks like Facebook & Twitter have massive participation figures. In this post, I offer some thoughts on why people become loyal to certain networks & what marketers can do to encourage community loyalty.

The Loyalty Cycle

The cycle of developing loyalty is pretty simple, you ask users to take action & for every action they take, they receive a reward. The reward doesn’t always have to ...
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