This post has a specific purpose: it is a summary of the conversation I proposed, and had at Bore Place a few days ago with some of the friends who joined.

We defined two uses of social media and focused our conversation on the second one.

1. You can use social media to connect with your audience, and develop your personal or organizational branding, or manage relationships with your customers (also called Social CRM);
2. You can use social media to collaborate.

Among the forms of collaboration we have also...