Category: Posted: May 02, 2012 0 comments

Curated from: 12 Top Community Managers Share Their Tips for Better Engagement by Lauren Drell

Engagement is one of the most talked about metrics for ROI.

Mashable gathered tips from top community managers to help you boost activity on your social platforms —they’re grouped into various engagement-inducing “actions” below. The individuals we spoke with have built up engaged audiences for brands, such as Gap, JetBlue, Instagram and Jetsetter, so they know a thing or two about community building. ...

Read the article
Category: Posted: January 31, 2012 0 comments

A short follow up on my latest post 'Do you speak data  – Two years ago Google's Chief Economist, Hal Varian said…

#bigdata #google #curation #analytics

Read the article
Category: Posted: January 30, 2012 0 comments
Businesses need to make smarter decisions, quicker. The smart business of the future will correlate and compute a mix of demographics, psychographics, web analytics, social analytics and business intelligence to create predictive scenarios that can be delivered in real time at the point of need; this will enable those with access to make better informed decisions that more accurately impact performance in a positive way. This creates vital brand differentiation in the market place and sustains real competitive advantage. ... Read the article