This post originally appeared on theBroadVision blog. While it makes a few references to Clearvale features, it is applicable to any internal-facing social networking adoption project.
With so many companies exploring the idea of implementing a social network within their organisation to connect their employees better, it’s perhaps surprising to find that many of them fail to measure the success of the adoption scientifically. Instead, they rely on subjective measures like “is it working?” and “do we feel better connected?”. These emotional measures are useful and interesting, but they need to be backed up with hard numbers if you are to measure success accurately.
One of the main reasons people don’t measure adoption in this way is because they aren’t sure what the most meaningful measurements are, and what... Read the article