
Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that runs its business by listening, supporting and doing what’s best for its customers.
Instead, we’re subjected to dysfunctional relationships in a system that supports regular and repeated conflicts, which has led to apathy. Onboard and emblematically, no one pushes the flight attendant button anymore because we’re either accustomed to being ignored, or we’re met with a look that says "What’s your problem?" No wonder why our relationship with airlines is filled with so much emotional baggage.
In all my years as a business traveler, I have learned there are only a few airlines that could pass the “we’ve-got-better-customer-service-than-the-Department-of- Motor-Vehicles” test. The remainder, under the mantra of
public safety, keep us locked up for hours languishing on planes sitting on tarmacs, often ignore our...
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