Category: Data Socialization
Author: Mark Fidelman Posted: March 11, 2014 806 views


“Crazy, crazy, these people are crazy. South By Southwest is crazy. A crazy, crazy conference made crazy, by crazy people.” That line still sticks because of the eight crazies. It was yelled across the room by an important sports agent, an uptight, uptight, uptight woman. A tight-lipped, tiger-tongued diva with black, square rimmed glasses.

She was reacting to the carnival of attractions courtesy of all the clever advertising agencies with their clever ideas and clever means of displaying them. Nothing was left unbranded, nothing untouched, nothing sacred.

For her, South By SouthWest (SXSW) is the physical manifestation of everything we dislike online. Intrusive banner ads, unwanted content spam and too often finding the wrong information from the wrong people in the wrong venue.

While I disagreed with her SXSW musings (it’s part of the charm), we did find common ground on how marketers are marketing online. It needs to change.

This was the first year for the Sports Marketing track at SXSW (called SXsports) and so I managed to quickly deduce that it was her first year at the event. Home base for the track was laid out in a small, thirty by twenty foot room in a shadowy corner of the Driskill Hotel. The room was small, but the ideas were big. She was there to learn about the new changes afoot in her industry, so I told her what I knew.

This is what I shared with her:.. Read the article

five piecesWhen it comes to the future of work there are a few key trends which business leaders need to pay attention to. Understanding these trends will allow organizations to better prepare and adapt to the changes which are impacting the way we work. These five trends are: 1) changing behaviors which are being shaped by social media entering the enterprise 2) new collaborative technologies 3) a shift to the “cloud” 4) millennials soon becoming the majority workforce and 5) mobility and “connecting to work.”

Behaviors shaped by social media entering the enterprise

Much of what we are seeing inside of our organizations as it relates to “social” collaboration is being fueled by what is happening in the consumer web. Technologies such as… Read the article

Dreamforce is a circus. It’s a human phenomenon. On many levels, it makes no sense.

Is there really such a center of gravity that over 100,000 people would care to pay attention and invest time, money and resources in attending a software vendor’s user conference?

Maybe if Green Day, Sean Penn, Marissa Meyer, Sheryl Sandberg, and Deepak Chopra were to attend (which they did), it would make a little more sense.

Or perhaps it’s the draw of the man who’s been called the world’s most innovative CEO of the world’s most innovative company.

Perhaps it’s the hackathon which awarded someone… Read the article
Author: Richard Hughes Posted: October 21, 2013 1011 views

Social networks for employees inside an organization are often described as “Facebook for Business”. But this is a lazy, inaccurate term that can do more harm than good. Here are four reasons why you should stop using it.

Four Reasons Facebook For Business

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Author: Mark Fidelman Posted: September 13, 2013 677 views

My congratulations and condolences to the nation’s CIOs for being responsible for data security. There’s now more job security but now there’s less information security too. Because, according to a new survey from uSamp, 41% of workers used an unsanctioned cloud service for document storage in the last 6 months, despite the fact that 87% of these workers knew their company had policies forbidding such practices.

Welcome to the mobile workplace. It’s less secure and loaded with risk.

And, according to the research, the estimated annual cost to remedy the data loss is about $1.8 billion. So what’s a CIO to do? On the one hand, it’s her job to help employees remain productive, but it’s also her job to secure the company’s confidential information.


So I asked 6 IT experts about their take on the matter, here are their suggestions:

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Author: Mark Fidelman Posted: April 26, 2013 1066 views

imageMastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.

These companies and the 25 others listed below understand the power of engagement. In order to find them, Nestivity (Twitter communities) asked InfiniGraph Co-founder Chase McMichael and Dr. Natalie Petouhoff to conduct the research, “The 30 day analysis is based on the InfiniGraph Engagement Analysis Platform, which compared the average number of re tweets (RT) per post from February 2nd to March 5th 2013, using proprietary algorithms for determining Twitter responses, content trend scores and clicks on links and other content,” McMichael told us.

But high engagement isn’t limited to the big companies.

Number 1 on the list @Notebook is owned by Branden Hampton of the Influential Media Group. Hampton serves as a sort of Zen master for brands that want high Twitter engagement. While most companies are struggling to create any sort of meaningful engagement on Twitter, Hampton has Twitter profiles that are outcompeting large brands with millions of customers. “Because we understand how to create engagement in our niche categories, we have a fitness page, that’s more engaged than Nike,” Hampton told me.

For me, in speaking to 10 of the top 25, I’ve concluded that in order to create and maintain high engagement is the ability to emotionally connect with your audience and to convey your industry’s message and not your own...  Read the article
Author: Alan Hamilton Posted: February 01, 2013 1217 views

The path to becoming a social business, one which has a more engaged workforce, customer-base and supply chain, is one which ultimately leads to greater business success. What components, however, do you need to consider putting in place from a strategic standpoint?

My graphic below attempts to put each of the components I feel any organisation should consider implementing or integrating into their social collaboration environment.


The Path to Social Business
(C) 2013

The blue cans at the bottom of the arrow are the... Read the article

If you have been following my series, 10 Easy Steps to Social Business, so far then hopefully you’ve gained an understanding of:

  1. Embedding social techniques into your business processes with some examples (more to come).
  2. The need for customization of your social business solution.
  3. Things to think about when preparing a Social Business Governance Plan.

Many thanks for the kind feedback and comments I’ve received so far.  Steps 4 – 6 of the plan will be coming soon.  In the meantime let me keep you busy with my infographic which summarizes the first three steps:

Summary of the first three steps

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I was lucky enough to attend the IBM Leadership Alliance conference last week in Boston.  This is an annual gathering of a large number of senior IBM execs, IBM Champions, key customers and a some hangers-on like me.  The entire event is covered by a non-disclosure agreement as the IBMers share their product plans and seek feedback on their plans from the audience.

One session stuck out particularly for me.  It was Sandy Carter‘s presentation on becoming a social business.  Although the precise content of her presentation is under NDA I am allowed to discuss the 10 steps to becoming a social business.  I will examine each of these in a forthcoming series of blog posts but wanted to... Read the article
The big move we are in the midst of is towards an economy that is more centered on information products than physical products. Examples of this are financial services, professional services, online game industry and software.
The second transformative change is global access to relatively cheap and relatively high quality communication networks
New communication technologies have always had a strong impact on industries and the logistics around production. But this time, with information products, the societal changes are even bigger than before. The Internet is the first communication environment that decentralizes the financial capital requirements of production. Much of the capital is not only distributed but also largely owned by the end users – the workers having their own smart devices.
The characteristics of the new economy are different from what we... Read the article