Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.
These companies and the 25 others listed below understand the power of engagement. In order to find them, Nestivity (Twitter communities) asked InfiniGraph Co-founder Chase McMichael and Dr. Natalie Petouhoff to conduct the research, “The 30 day analysis is based on the InfiniGraph Engagement Analysis Platform, which compared the average number of re tweets (RT) per post from February 2nd to March 5th 2013, using proprietary algorithms for determining Twitter responses, content trend scores and clicks on links and other content,” McMichael told us.
But high engagement isn’t limited to the big companies.
Number 1 on the list @Notebook is owned by Branden Hampton of the Influential Media Group. Hampton serves as a sort of Zen master for brands that want high Twitter engagement. While most companies are struggling to create any sort of meaningful engagement on Twitter, Hampton has Twitter profiles that are outcompeting large brands with millions of customers. “Because we understand how to create engagement in our niche categories, we have a fitness page, that’s more engaged than Nike,” Hampton told me.
For me, in speaking to 10 of the top 25, I’ve concluded that in order to create and maintain high engagement is the ability to emotionally connect with your audience and to convey your industry’s message and not your own... Read the article