Category: integrated marketing
Author: Brian Vellmure Posted: April 04, 2015 140 views

The year was 1996. I had just signed up for Hotmail – a free email service. I had recently been introduced to email – something I rarely used, but was increasingly relying on it, especially to communicate with friends who were far away. But Hotmail was amazing. It was free (we take this for granted… Read More»

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Author: Brian Vellmure Posted: March 28, 2015 89 views

The cloud. It’s remarkable. The widely available and rapidly growing source of the greatest computing power and storage capability ever known to man continues to unleash the rapid spread of new innovations. It allows unthinkable productivity miracles to happen anywhere at anytime with a nonchalant finger swipe across a 5 inch pane of gorilla glass.… Read More»

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Author: Brian Vellmure Posted: February 07, 2015 155 views

Last month I spent some time with more than 150,000 people from 140 countries at CES 2015 in Las Vegas. There were over 3,600 exhibitors spread out across several venues. I had the privilege to see and speak with many of them. As I drove back home through the California desert, and in the weeks… Read More»

The post Immersive Experiences: Changing (and extending) Our World appeared ... Read the article

Author: Brian Vellmure Posted: January 22, 2015 215 views

Do you want to retain/increase your value? Do that which cannot be codified. Do you want to grow? Leverage technology to automate everything that can be codified.

The post Technology’s role in value creation and growth appeared first on Value Creator.

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Author: Brian Vellmure Posted: January 17, 2015 177 views

One of the most recognizable stories on the planet, and certainly in Italian history, is the story of Pinocchio by Carlo Collodi. It is one of the most re-used, re-purposed, revised, and re-distributed stories in modern history. The 1940 Disney version has a 100% rating on Rotten Tomatoes. Transformation At the heart of the story… Read More»

The post Geppetto 2.0: Democratizing the ... Read the article

Author: Brian Vellmure Posted: December 23, 2014 193 views

As we draw towards the close of 2014 and look ahead to a new year, it’s a time of reflection, evaluation, and goal setting for many people. Performance reviews (if you’re still doing it the old way), finalizing budgets, and making plans for the next 357 days (until the holiday season rolls around again) are… Read More»

The post What Business Are You In? Are you sure? ... Read the article

Author: Brian Vellmure Posted: December 05, 2014 242 views

This week, I a appeared as a guest on the Intel Transform IT show. The host, Charles Araujo is the CEO of the IT Transformation Institute, and author of “The Quantum Age of IT”. Charles invited me to speak for a few minutes about my views of the Future of IT. In the 20 minute… Read More»

The post Considering New Mandates for IT leadership #CIO appeared first on Value ... Read the article

Author: Brian Vellmure Posted: October 25, 2014 377 views

Over 150,000 registrants, 5,000,000 online streaming views, and well over 1,000,000 meals to help feed the hungry. The stage(s) featured execs from some of the most recognized organizations in the world, a former US Vice President (Al Gore) and Secretary of State (Hillary Rodham Clinton), the poster persona for Self Help (Tony Robbins), the Beach… Read More»

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Author: Brian Vellmure Posted: October 15, 2014 525 views

Last week, I had the privilege to spend some time discussing some of the most important topics facing organizations today with Vala Afshar, Michael Krigsman, and Mitch Lieberman. During the course of the conversation, we riffed on what digital even means, the intersection between the digital and the physical, the requirement of the CMO and… Read More»

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Author: Brian Vellmure Posted: October 09, 2014 451 views

In my last post, I highlighted the imminent penetration of wearables into society, considering some of the broader implications. In this post, I’d like to narrow in a bit on the topic of wearables in the enterprise, and the implications this will have on the CIO. Currently, CIOs are faced with managing a growing tension… Read More»

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