Category: integrated marketing
Author: Brian Vellmure Posted: October 25, 2014 159 views

Over 150,000 registrants, 5,000,000 online streaming views, and well over 1,000,000 meals to help feed the hungry. The stage(s) featured execs from some of the most recognized organizations in the world, a former US Vice President (Al Gore) and Secretary of State (Hillary Rodham Clinton), the poster persona for Self Help (Tony Robbins), the Beach… Read More»

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Author: Brian Vellmure Posted: October 15, 2014 230 views

Last week, I had the privilege to spend some time discussing some of the most important topics facing organizations today with Vala Afshar, Michael Krigsman, and Mitch Lieberman. During the course of the conversation, we riffed on what digital even means, the intersection between the digital and the physical, the requirement of the CMO and… Read More»

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Author: Brian Vellmure Posted: October 09, 2014 246 views

In my last post, I highlighted the imminent penetration of wearables into society, considering some of the broader implications. In this post, I’d like to narrow in a bit on the topic of wearables in the enterprise, and the implications this will have on the CIO. Currently, CIOs are faced with managing a growing tension… Read More»

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Author: Brian Vellmure Posted: September 27, 2014 220 views

Since the early days of computing, ever shrinking computers have been on a collision course towards human integration. The distinction between what is physical and digital continues to dissolve. Early stage prototypes are already allowing neurological signals to manipulate the physical world directly via the integration of molecular and atomic level components. Think it and… Read ... Read the article

Author: Brian Vellmure Posted: July 31, 2014 540 views

The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left me feeling inadequate, unprepared, incapable of mustering the mental and emotional energy to complete it’s request. You see it wasn’t asking me to do something that I’d never done before. It asked me to… Read More»

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Author: Brian Vellmure Posted: July 26, 2014 309 views

This year, the Sacramento Kings crowdsourced intelligence about who they should take in the 2014 NBA draft. Grantland created two well done videos (embedded below) that chronicle the process of leveraging relatively obscure talent to make what turned out to be a $4.7 million decision – the drafting and signing of Nik Stauskas as their… Read More»

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Author: Brian Vellmure Posted: July 24, 2014 317 views

“If these walls could speak…” The phrase invokes wonder and horror, depending on who you are, and what may have happened within the walls in question. Surprisingly, we’re now at a place in history where we can envision a time where the walls might actually be able to speak. And the imagination of this scenario… Read More»

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Author: Brian Vellmure Posted: July 17, 2014 402 views

The kids were sleeping in the backseats as our loaded down Sequoia traversed the winding road over the sheer cliffs that drop down into the vast and rugged Pacific coastline. I asked my wife in a whisper to do a little bit of research for our pending arrival in San Francisco. After punching on her… Read More»

The post Connection brings Opportunity at Exponential Scale appeared first ... Read the article

Author: Brian Vellmure Posted: July 01, 2014 586 views

This morning I read a dozen or so articles. Like an ever growing selection of our collective voices, many of them dealt with disruption and digital. It’s becoming more difficult to sift the meaningful signal from the noise. I’m becoming desensitized and I’m often guilty of contributing to every growing flood of research and opinion… Read More»

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Author: Brian Vellmure Posted: June 25, 2014 490 views

The world is being connected; People, roads, railroads, appliances, cars, televisions, light bulbs, clothing, shoes, city streets, and just about everything else is “joining” the internet. Possibilities expand exponentially as things join a network. Inputs and outputs increase. At some point, the noise… the potential connections… the models become overwhelmingly complex. ... Read the article