Author: Brian Vellmure Posted: May 18, 2012 457 views

This post is on behalf of the CIO Collaboration Network and Avaya

This week, I was reminded of an interesting stat that frames the current era in an interesting way.

We are indeed on a steady march towards global connectedness. Surprisingly, there is still a ways to go.

Only 32.7% of the world’s population has access to the internet, and only 17% have access via mobile device.

Connections and Collaboration

The trajectory is, however, exponentially marching towards real-time connection ability with anyone on the planet. As we gain greater capacity for connection, we are discovering dozens of new opportunities for collaboration. The implications are significant. Business models will be forced to evolve and new crowdsourcing and ad-hoc value chains will emerge.

Not only are we simply becoming more “connected”, the myriad of ways that we can connect are broadening as well – in our personal and professional lives, whether we are the customer, or whether we’re communicating with our customers. Additionally, as technology advances, we’ll be communicating with computers and machines more often, furhter adding to communications opportunities and challenges.

Next generation interactions will also include augmented reality applications and yet to be developed devices and the blending of physical and digital spaces.

In the end, all of these are simply enabling good old “Mind to Mind” and “Heart to Heart” communication. Past, current and future communication channels are simply props and mediums to facilitate the exchange of information, ideas, emotions, and solutions.

What is the impact on today’s CIO?

So then, what is the organization’s role in all of this? To facilitate, support, and leverage evolving communication channels to maximize the effectiveness of every interaction, internally and externally. (The lines between internal and external will continue to blur)

A growing argument is that the mass migration to the cloud is displacing IT resources. Like many of today’s roles, those (individuals and institutions) who don’t recognize and evolve with the current realities of the marketplace will likely be displaced. However, today’s CIO and his/her respective teams have plenty of critically significant work before them.

Their focus should include the following:

(1) Educating their organizations about potential benefits of the changing IT landscape
(2) Collaborating with their Line of Business counterparts to create new value streams
(3) Architecting platforms for interoperability to ensure that ecosystem participants have the right tools to communicate in the most effective fashion
(4) Assuring compliance with regulatory requirements
(5) Linking identities across networks and channels into one unified record
(6) Extracting insights from the interactions that take place across an ever evolving myriad of channels
(7) Building predictive models, leveraging multi-channel interaction data

Building and evolving the infrastructure to enable the next generation enterprise to operate with speed, agility, and flexibility should be towards the top of every CIO’s agenda. Enhancing communication and collaboration across the ecosystem sits smack dab in the middle of that priority.

This post is on behalf of the CIO Collaboration Network and Avaya

About the author >

Brian Vellmure

For more than a decade, Brian Vellmure has been helping organizations increase profitability through customer focused initiatives. He is an accomplished business leader, management consultant, and award winning and syndicated blogger. He is often referred to as a Social CRM and Social Business thought leader & pioneer. Specializing in strategy, process improvement, & technology selection, Brian works with executive and senior management teams to create competitive advantage through leading sustainable and disruptive innovation initiatives. A specialist in enhancing customer experience, acquisition & retention efforts, he is a sought after speaker, writer, and guest contributor to several emerging media properties, and often acts as an expert advisor for software and technology vendors. During the mid to late 90’s, Brian served as a business analyst, project manager, and group consulting manager for an International firm leading several multi-national ERP implementations for mid-sized companies. In 2001, he focused his attention on the front office, selling and/or leading more than a dozen CRM, Web, and E-Commerce initiatives over the next 3 years. In addition, he’s led a division as Vice President of an equipment finance company, been the top sales executive for a major CRM Vendor, and as a consultant has regularly spearheaded value-creation initiatives for small, mid-sized, and multi-bilion dollar enterprises. Brian was a founding board member of International Princess Project (http://www.intlprincess.org), a non-profit organization that establishes self-sustaining business enterprises in partnership with indigenous organizations that provide for physical, emotional and spiritual needs of women formerly enslaved in prostitution, while actively advocating for women enslaved in prostitution around the world.

more information Weblog: http://www.brianvellmure.com

blog comments powered by Disqus