Want users to use your cloud-based web site? Follow these guidelines, so that users can sign up easily and use it. Sadly, there are soooo many ways that web sites can do this wrong. The result is a bewildering variety of inconsistent and sometimes incomprehensible mechanisms that unnecessarily annoy the very users you are trying to attract. Heed these guidelines carefully!
As a technology analyst my job requires me to sign up for and access hundreds of different web based applications, most of them cloud based. Those that perform right are a pleasure. Most, however violate one or more of these guidelines. As far as I can tell, this comes from a failure to think through all the consequences of the design. After a particularly egregious example this morning I compiled this “Bill of Rights” that a user should enjoy in order to...
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