Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data: content, activity, and people data. Let's talk about content. If you look at social media from one angle, that's what it is: lots of content. What do you do with that?
What is Content Data?
When we talk about listening and how people express their opinions, we're talking about working with content data. From the text of tweets, blog posts, and product reviews to pictures, videos, and audio recordings, content is everything that people are posting and sharing online. When people ask about sentiment, opinion, and complaints, they're asking about content.
Analyzing Content Data
Remember consumer-generated media?
That was the ... Read the article