When I present social business as my passion, I’m often amused by the fact that the average listener assumes I’m talking about Yammer, Facebook or Sharepoint. I suppose I can see, from their perspective, why they think social platforms equates to being a social business.
It’s easy to become distracted by shiny, new tools and platforms, but these are just delivery channels. As I’ve learned, and I’m sure as you have as well (if you’re reading this post), being a social business is so much more than just the tools or delivery channels. Rather, if you’re truly looking to use social tools to transform your organization, then your purpose should be based on human ingredients: employees.
Social within a business may have began with Marketing and IT, but we’ve reached a point where it’s clear that Human Resources is the GLUE in creating social programs that are not only relevant and adoptable to employees, but ones that transform your organization and its culture.
I emphatically believe that a social workplace considers employee behavior in order to create a truly collaborative and integrated
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