Tag: web-content
Author: Bill Ives Posted: February 17, 2012 1153 views _ Comments

Web content management has way gone beyond the Web 1.0 role of publishing Web pages. My friend Geoff Bock recently wrote an interesting post, Web content management's new role: Fueling digitally driven businesses, that address ways to move your use of Web content management into this century. As he writes, “To compete in the digital economy, we actually need touse content to power useful applications for the enterprise. These are Web apps with a business purpose: They are designed to produce insights for decision-making and to deliver results.”

Geoff writes that we need to get more granular and away from a page orientation. I agree and it seems to be that increasing page views should no longer be the goal but rather increasing the number of actions you can do in a... Read the article