So here we are at Enterprise 2.0 in Boston. I will be reporting on it on this blog over the next few days. I recently found an interesting related study. Asreported in AdWeek, the current order of customer interaction methods starts with face-to-face, followed by websites, channel partners, call centers, traditional media, advisory groups and finally, social media. However, this order may flip in a few years. During this time, according to an IBM survey of 1,709 CEOS from 64 countries and 18 industries, social media will leap to the number-two spot while traditional media plunges to the bottom.
Saul Berman, a partner in IBM’s global business services organization is quoted as saying, “It’s all part of this move towards openness, both with your customers, with your employees, your business partners, and engaging them all together in what I call this redefinition of the organization—more broadly defined.” It is social business of... Read the article