Yammer thrives. The herd mentality around the enterprise activity stream is driving its competitors to emulate their every move. Jive’s done it. So has Salesforce.com, SocialText, Newsgator, Moxie Software and IBM Connections. From the Fortune 500 to the Fortuneless company of one, the activity stream is supplanting email for many forms of business communication.
What’s going on here?
There are several reasons for the change, but to the extent they may have a common denominator I believe the answer lies in the solutions’ ease of use. “With Yammer, people can just start using it. There’s no formal deployment process. You don’t have to install anything”, explained David Sacks, CEO of Yammer.
Across companies large and small, employees feel the social enterprise is within their reach, and they’re letting their executives know it. Why now? One reason is. ... Read the article