Category: Data Socialization

5 Ways The Sports Marketing Industry Is About To Change Forever

“Crazy, crazy, these people are crazy. South By Southwest is crazy. A crazy, crazy conference made crazy, by crazy people.” That line still sticks because of the eight crazies. It was yelled across the room by an important sports agent, an uptight, uptight, uptight woman. A tight-lipped, tiger-tongued diva with black, square rimmed glasses. She was reacting to the carnival of attractions courtesy of all the clever advertising agencies with their clever ideas and clever means of displaying them. Nothing was left unbranded, nothing untouched, nothing sacred. For her, South By SouthWest (SXSW) is the physical manifestation of everything we dislike online. Intrusive…

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The Path to Social Business

The path to becoming a social business, one which has a more engaged workforce, customer-base and supply chain, is one which ultimately leads to greater business success. What components, however, do you need to consider putting in place from a strategic standpoint? My graphic below attempts to put each of the components I feel any organisation should consider implementing or integrating into their social collaboration environment. The Path to Social Business (C) 2013 alanghamilton.com The blue cans at the bottom of the arrow are the silos of information your organisation already has in one shape or form. Working from right…

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10 Easy Steps to Social Business, Steps 1-3 Infographic and roundup

If you have been following my series, 10 Easy Steps to Social Business, so far then hopefully you’ve gained an understanding of: Embedding social techniques into your business processes with some examples (more to come). The need for customization of your social business solution. Things to think about when preparing a Social Business Governance Plan. Many thanks for the kind feedback and comments I’ve received so far.  Steps 4 – 6 of the plan will be coming soon.  In the meantime let me keep you busy with my infographic which summarizes the first three steps:                        …

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Becoming a Social Business in 10 easy steps

I was lucky enough to attend the IBM Leadership Alliance conference last week in Boston.  This is an annual gathering of a large number of senior IBM execs, IBM Champions, key customers and a some hangers-on like me.  The entire event is covered by a non-disclosure agreement as the IBMers share their product plans and seek feedback on their plans from the audience. One session stuck out particularly for me.  It was Sandy Carter‘s presentation on becoming a social business.  Although the precise content of her presentation is under NDA I am allowed to discuss the 10 steps to becoming a…

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