Category: Integrated Marketing

Immersive Experiences: Changing (and extending) Our World

Last month I spent some time with more than 150,000 people from 140 countries at CES 2015 in Las Vegas. There were over 3,600 exhibitors spread out across several venues. I had the privilege to see and speak with many of them. As I drove back home through the California desert, and in the weeks since, I’ve reflected on some of the things I experienced. To name just a few that are top of mind as I write this post: I drove a remote control car with just my thoughts I controlled a computer just by looking at where I…

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The Digitization of Everything: Wearables Rising

Since the early days of computing, ever shrinking computers have been on a collision course towards human integration. The distinction between what is physical and digital continues to dissolve. Early stage prototypes are already allowing neurological signals to manipulate the physical world directly via the integration of molecular and atomic level components. Think it and it simply happens. The implications are profound. Not only are people and things being connected to the Internet, but previous “networks of one” are being splintered into their own thriving digital ecosystems. This pattern, started long ago, continues to propagate. To make this a bit more tangible, consider the…

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Big Data and Rise of Predictive Analytics

Back in mid 1990s, when I was a Ph.D. student,  one of the professors asked me what my career goal was and I said: “To help clients serve their customers better through use of Information Technology and Analytics“. After completing my Ph.D. in November of 1998, when the IT revolution in Enterprise Solutions was about to take off and large and medium companies had started investing in ERP or CRM systems in a major way, I thought it was just a matter of time before Predictive Analytics goes main stream. Back then, Siebel ’98 and Vantive were the ‘hottest‘ new tools in the market…

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Big Data in the Retail Industry

Here’s a great data visualization on Big Data in retail industry. Also, a FT video on the subject: Source: Monetate Marketing Infographics http://video.ft.com/2172704889001/Big-data-bring-attention-to-retail/Editors-Choice   Source: http://video.ft.com/v/2172704889001/Big-data-bring-attention-to-retail Tagged: none Originally posted in: http://hkotadia.com/ ABOUT THE AUTHOR > Harish Kotadia  Dr. Harish Kotadia has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US. He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting…

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When our Neurons are Connected to the Net

Not too long ago, I was having a casual but meaningful digital conversation with a couple of gentlemen that I respect. They both have large networks, good street cred, and active digital profiles. I asked the question: “Who are the top 3 people you respect in “the space”? The response from one was thoughtful and quick. 3 names with brief reasons why.  I benefited as relational capital and intelligence were quickly transferred. It was one interaction in a regular stream of sharing between us. I quickly found each of the mentioned names online.  None of them have high digital influence scores,…

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Learning from New Orleans: Microsoft’s opportunity for the future

New Orleans Storm by Deborah Hurd It takes nearly 15 minutes to walk from one end to the other of the over 1,000,000+ square foot Ernest N. Morial Convention Center in New Orleans.  The conference center provided a fitting metaphor for both the breadth of Microsoft’s offerings and  the distance that Microsoft Dynamics CRM has covered over the past two years. Walking through the French Quarter, and through the halls of the convention center during Microsoft’s 2013 Convergence conference, I had the ability to listen, observe, and have conversations with Microsoft executives, customers, partners, and prospects about what they’re working on and what they’re looking…

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Learning and the KISS Principle

Our educational system is broken. This isn’t breaking news, of course, but what strikes me is that, while being more and more aware of the deep changes at work in our life, and of the necessity for the corporate world to adapt to the growing hyper-connected nature of our world, most “social business” discussions circle around ways to enhance operational mechanisms, and tend to ignore the real infrastructure these are built from. Can we really talk about trust, collaboration, or leadership, without considering seriously the social and psychological mold which conditions so many of our behaviors: education? From Socrates to…

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A Four Step Strategy to a Secure Mobile Enterprise

In a post on ReadWriteEnterprise, guest author Vijay Dheap, Mobile Security Strategist at IBM, outlines how organizations can effectively implement a mobile risk management strategy. Below is an exc erpt of the post, but for the full version please read: The Mobile Enterprise: 4 Steps To Keeping It Secure [Infographic] Security is a balancing act, especially when it comes to emerging technologies that promise to unlock massive business potential. Each new wave of change requires an enterprise to adapt its security posture, or risk being left behind – or exposed to unmanaged risk. Mobile is no different. Given the dynamic nature…

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What REALLY Matters Now? Beware of “Outlier Amplifiers”

Social Media, Big Data, Marketing Automation, and Mobile are the only things that matter now, and all the “cool kids” are heavily investing in gamification and customer experience initiatives. Of course none of the above are true, but if we are to believe the media around us, you’d think that if you’re not doing all or most of the above, you’re going out of business next year. It brings to mind the ridiculous valuations of the dot com bubble, or the real estate boom, or those that invested millions in CRM or ERP, only to see a negative return. Fueled by craze and…

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Innovation, Complexity and Social Business – Part 1

Business Model Innovation as Wicked Problem This post is the first of a two-parts article on innovation and social business co-written with Ralph-Christian Ohr (@ralph_ohr) and cross-posted from collaborativeinnovation.org. We live in an age where emergent technologies continue to have massive effects on business and society. Rising complexity requires companies and economies to cope with increasingly interlocking systems. If we keep on considering systems in a traditional, isolated way, this would lead to a totally locked view of business. This new hyper-connected nature of information entails an unprecedented change in business and societal environments. One major consequence for companies is the imperative…

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