Category: Integrated Marketing

2012 Digital Workplace Trends Report

Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work.  The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world!  Her most recent report looks at both the consumer and employee use of social and collaborative technologies.  While it is quite comprehensive I will extract a few pieces of information which I found to be interesting. As you can see from the image below most organizations are still at the early stages of their enterprise collaboration initiatives….

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The Enduring Nature of Blogs and Blogging

Nora Ganim Barnes and her colleagues at the Center for Marketing Research at the University of Massachusetts Dartmouth have looked at business blogs for some time. In 2010 50% of the Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008.p Now in 2011, the use of blogging dropped to 37%. In contrast, they found, in a related study that blogs continued at the same 23% level in Fortune 500 companies. This has, in part, happen because of the rise of other social media that have taken over some of the function so blogs. However, blog remain…

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