Tag: blogging

The Enduring Nature of Blogs and Blogging

Nora Ganim Barnes and her colleagues at the Center for Marketing Research at the University of Massachusetts Dartmouth have looked at business blogs for some time. In 2010 50% of the Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008.p Now in 2011, the use of blogging dropped to 37%. In contrast, they found, in a related study that blogs continued at the same 23% level in Fortune 500 companies. This has, in part, happen because of the rise of other social media that have taken over some of the function so blogs. However, blog remain…

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